Going too far

I just heard this on CBC radio:
Processed food companies are planning to add a flavour smell to the packaging of thier processed food products. The cardboard, paper and plastic bags will soon smell like the food product they contain. For example, plastic bottle lids will smell like lemon to indicate and intice you to buy the water that is artificially flavored with lemon. These scents that are in the packaging also "infuse the food with more flavour". When you pick up a package of curry sauce, the bottle/label will reek of fake curry. Mac and Cheese, the box will smell like fake mac and cheese. Plus all these chemicals will be infusing into your food, for more flavour and more cancer.

I dont even know where to start with this rant. My head is going to explode.
The grocery store is not only going to require me to take an allergy pill, but I will also take a gas mask and shop soley in the ACTUAL FRESH PRODUCE ISLE.
fack.